The Bromley Business Club 9th October 2008 - How to get free publicity on TV, on Radio and in Print
Chantal Cooke, Passion for the Planet
Short interactive talk
The run up to Christmas is the perfect time to get free publicity.
Why?
Because December is silly season for most journalists, they are on the look out for good stories with a unique angle. So, at this time of year if you have the right angle and the right approach – the opportunities are there for the taking!
Would you like to be featured in newspaper articles, on the radio and on TV but don’t know where to start?
If you want to get free editorial coverage in magazines, newspapers, on radio and on TV then you have to have a story that will interest the journalist, and that means finding a newsworthy or “sexy” angle to what you do.
This is often completely different from your USP and is not about what your customers like about you. It’s all about what a journalist will find interesting.
This interactive session shows you;
• How the media is structured
• How to find what’s newsworthy about what you do
• How to develop a “sexy” angle that will attract the journalist
• How to piggy-back other stories to get your own coverage
This talk is 30 minutes.
About the Speaker:
Chantal is a professional journalist with over 20 years experience working for the BBC and independent radio stations in the UK and abroad. Her media training clients include BT, IBM, The RSPB, Flirt Coach Peta Heskell, Fujitsu Siemans, Canterbury Cathedral, Reeves and Neylan Accountants, AxiCom PR etc. Chantal also offers a series of training courses to help you “Get Yourself on TV, Radio and in Print”. She is co-founder and Managing Director of the UK's only health and environment focused radio station – Passion for the Planet. www.passionfortheplanet.com
Chantal Cooke
Chantal@passionfortheplanet.com
020 8544 0091
Entry: £4 Member, £4 for a member's quest (the same guest can only attend once at the discounted rate) and £8 for non-members.
Time & Date: 7.30pm Thursday 9 October 2008
Venue: The Bromley Court Hotel, Bromley Hill, Bromley BR1 4JD
